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Parallax scrolling in Web design

Web designers began incorporating parallax scrolling in 2011, using HTML5 and CSS3. Advocates argue it is a simple way to embrace the fluidity of the Web. Proponents use parallax backgrounds as a tool to better engage users and improve the overall experience that a website provides. However, a Purdue University study, published in 2013, revealed the following findings: "... although parallax scrolling enhanced certain aspects of the user experience, it did not necessarily improve the overall user experience".

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